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Business Second Opinion
When You Don’t Need More Advice. You Need a Clear Read.
You’re Not Confused. You’re Circling.
I’m Veronica Dietz.
I’ve spent 15 years inside businesses, marketing, branding, revenue models, offers, launches, rebuilds.
I run a marketing and brand strategy agency.
And I’ve noticed something.
Founders don’t stall because they don’t know anything.
They stall because they know too much.
You’ve thought through:
• The rebrand
• The hire
• The pivot
• The price increase
• The launch
• The scrap-it-and-start-over plan
You’ve run it in your head.
Twice.
Okay, twelve times.
And now you’re stuck in the loop.
This is where Business Second Opinion comes in.
The ADHD Ping Pong
Maybe it sounds like this:
“Is it the messaging?
No, it’s the offer.
Wait, maybe it’s pricing.
Or maybe I need a new funnel.
Or maybe I’m just tired.
No, it’s the positioning.
But what if I’m overthinking it?”
You open a new tab.
You text a friend.
You rework the Notion doc.
You almost book a $10,000 solution.
You close the laptop.
This isn’t lack of intelligence.
It’s proximity distortion.
You are too inside it.
Why I Built This
Not every founder needs a 90 day immersive.
Sometimes you need:
“Am I seeing this correctly?”
“What am I missing?”
“If this were your business, what would you do?”
Direct. Clean. Unromantic.
That’s Business Second Opinion.
What Actually Happens in the Session
You bring me:
• The offer stack
• The funnel
• The pricing
• The hire decision
• The strategy draft
• The thing you can’t stop thinking about
We dissect it.
We separate:
Signal from noise.
Structure from emotion.
Pattern from panic.
I will tell you if you’re about to:
• Overcorrect
• Overspend
• Overcomplicate
• Or rebuild something that isn’t broken
You don’t leave hyped.
You leave decided.
A Real Example
A founder came in ready to invest five figures in a full rebrand.
She was convinced her aesthetic was the issue.
Within one session we found:
Her audience had outgrown her language.
Her pricing tier created hesitation.
Her core offer was doing too much at once.
The logo wasn’t the problem.
The structure was.
She kept her brand.
We simplified the offer.
Revenue stabilized without the dramatic reset.
Who This Is For
This is for the founder who:
• Moves fast
• Thinks fast
• Builds fast
• But sometimes loops fast
You don’t need someone to cheer you on.
You need someone who can sit across from you and say:
“This part is correct.
This part is noise.
Fix this first.”
And mean it.
What You Walk Away With
Clarity.
A decision.
A prioritized next move.
Relief in your nervous system.
Not because we talked it out endlessly.
Because we located the real lever.
If you’re hovering over a decision right now, you already know.
Book the session. https://go.veronicadietz.com/book
Let’s stop the tab spiral.
